Gigi’s wet locks stole the show at the Miu Miu runway during the Paris Fashion Week. This casual wet-hair look was not only the highlight of the show but also sparked an online discussion about the relationship between natural beauty and “exquisite designs”. Why can a “unfinished” look for wet hair become a trend in an age of perfect looks? Does this mean the fashion industry has redefined the standard of beauty?
Gigi’s wet-hair look. A part of her hair is casually tied behind her back and a few strands are left hanging, as if she just walked from the pool. This look is not only a stark contrast to her sequined suit, but it also conveys a relaxed and carefree attitude. Data shows that social media discussions about “low-maintenance” hairstyles increased by 45% in 2023. This trend could be a declaration that fashion’s power is not in complex designs, but in natural expression.
Miu Miu has always been known to set trends. This time, Gigi’s hairstyle with wet hair is no exception. Fashion Business Review data shows that the number of “wet-hair styles” on the catwalks in 2023 will increase by 32%. The number of views on “wet-hair styles” tutorial videos has also increased to 8 million. Does this trend from the runway to the street blur the line between “high-fashion” and “dailywear”?
Gigi Hadid, who challenged fashion rules by wearing her hair wet, was not just walking the catwalk but also declaring beauty is not about complex modifications but rather a natural attitude.
“When wet styles dominate the catwalks, fashion is not a complex modification but a natural attitude. “
