How Kim Kardashian’s SKKN Mask Changed the Rules of Skincare at $65?
Kim Kardashian’s SKKN skincare brand launched a rejuvenating face mask with AHA and pumpkins enzymes. It wasn’t just a skincare product, but it challenged the rules of the industry. Why is a $65 mask such a hit in an age of “filter fatigue”? What do consumers get when they buy a bottle mask?
SKKN’s mask is not only a gentle exfoliator of AHA and enzymes from pumpkin, but it also allows consumers to express their identity. Is this trend a declaration that skincare is not just a beauty act but also a cultural statement.
SKKN’s mask removes dead skin, but it also hydrates dry skin with its jelly-like texture. Consumer searches for “multifunctional skincare products” have increased by 38% since 2023. Does this trend blur the line between beauty and health? Are consumers pushing the skincare industry towards a healthier direction when they use SKKN masks as a way to combat environmental stress?
Kim Kardashian, by using SKKN masks, challenges traditional skincare rules. She is not just selling products but also declaring beauty comes from inner care, not expensive outerwear.
“The power of beauty begins when skincare is no more skincare but the way that you communicate to the world. “
