Why this trend is redefining the rules of manicure?
Russian manicures are a popular topic on TikTok. This unique approach, which emphasizes dry nail care, focuses nail shape and length and uses high-quality product, challenges the rules of traditional manicurists. Why is a manicure technique that emphasizes health, details and quality causing such a stir in an age of convenience and speed? Does this mean the beauty industry is going through a cultural shift?
RussianManicure was viewed over 150 million times on TikTok. This trend isn’t just about manicures; it’s also a celebration for health and details. Russian manicures are not just about making nails look perfect. They also promote long-term nail health through dry fold care and high quality products. Is this a statement that beauty is not about speed anymore, but rather about care?
The promotion of social media is inseparable with the popularity of Russian manicure. The average viewing time for beauty-related videos on TikTok has increased by 45% since 2023. User-generated content is now more influential than brand advertising in determining beauty trends. Are ordinary people becoming “new rule-makers” in the beauty industry when they share their Russian manicure experience on social media? Does this decentralized trend change the way beauty products get promoted?
When the Russian manicure shifts from “quick mani” to “healthy aesthetics”, this is not only a beauty trend but also a cultural statement.
“When Russian manicurists subvert traditional rules by combining health and detail, it’s not just about manicure anymore, but how you speak to the world. “
