Shea Moisture’s Shea in Bloom is a revolution in the beauty industry. It’s not just a product, it’s a revolution in beauty and health. This plant-based, aluminum-free antiperspirant is designed specifically for women who are color-blind. It challenges the rules of traditional beauty product. Why can an antiperspirant be so popular in an age of “fast beauty”? Does this mean the beauty industry is going through a cultural shift?
Shea Moisture Shea in Bloom is a plant-based antiperspirant that is aluminum-free. It’s a healthier choice for women of color. In 2023, searches for “natural” antiperspirants increased by 42% and social media discussions about “aluminum free” products increased 38%. This trend is a declaration that beauty does not have to come at a cost of health.
Shea Moisture antiperspirant does not just stop sweating, but also responds to the needs and wants of women of color. In 2023, women of color will spend 35% more on beauty products, and 68% of them will prefer “natural ingredients”. Shea Moisture’s response to this demand by using plant-based formulas blurs the line between beauty and health?
Shea Moisture, when it launched Shea in Bloom, an antiperspirant that challenges traditional beauty rules, was not just selling products but also declaring the health of beauty doesn’t have to be sacrificed.
““When beauty meets health, the future of beauty begins. “
