How Soursop Essence rewrote skincare industry for only $65?
Ayesha Curry launched Sweet July Skin, a skincare brand, with a vitamin-C essence based on the mysterious fruit Soursop. It was not only selling skincare products but also challenging the rules of beauty. Why can a tropical essence create such a stir in a market dominated with traditional ingredients? What do consumers get for $65 when they buy a bottle of essence?
Sweet July Skin’s Soursop Vitamin C essence has quickly become one of the most popular products in the skincare industry, thanks to its antioxidant, skin-brightening and collagen-boosting effects. The data shows that the sales of skincare products with natural ingredients will increase by 35% by 2023. Consumer searches for “plant-based skincare” will also increase by 42%. This trend could be a sign that the future of skin care lies in returning to nature. Are consumers voting with their wallets when they use Soursop Essence to fight free radicals, environmental pollutants and other harmful substances?
Does this shift in the skin care industry mean that it is moving from “surface modification to internal care”? Ayesha Curry’s response to the consumers’ quest for health with Soursop Essence, did she blur the lines between “beauty and “health?”
Sweet July Skin, which challenged traditional skin care rules by using Soursop essence to sell products, was also declaring the power of nature, not expensive outerwear as a requirement for beauty.
“The power of beauty begins when skin care is not just skin care but also the way that you communicate to the world. “
