Celebrity Makeup Artist Maquis Ward’s 10 Must-Buy Affordable Beauty Products
When Maquis Ward, a celebrity makeup artist, fills his makeup bag up with affordable beauty products he is not just saving money. He is challenging the idea that expensive makeup is synonymous with high quality. Ward often uses products under $20 when he works with celebrities like Sheryl Lee Ralph or Keke Palmer. Does this mean the beauty industry is experiencing a silent revolution?
Ward’s list of recommended products includes LYS Cosmetics Butter Contour cream ($20) and Maybelline SuperStay Matte Lip Color $8.99. These products redefine “value for money.” Data shows that in 2023, sales of affordable beauty products grew by 32%. Meanwhile, searches for “high cost beauty” increased by 45%. Does this trend indicate that price is not the only factor to measure the value of beauty items?
When Ward used $8 E.I.f. Was he saying that affordable beauty has changed from “alternatives” to “preferreds” by using baked powder blush for celebrities? Does this shift reflect the consumers’ new definition of “value for money?”
Maquis Ward, who challenged the traditional beauty rules by using a $20 contouring cream, was not only applying make-up, but also announcing beauty doesn’t require expensive outerwear.
“When affordable, beautiful cosmetics become a cultural icon, they are no longer just cosmetics but the language that you use to communicate the world. “
