Beyonce’s makeup was flawless when she completed her three-hour Renaissance Tour in Washington in the heavy rain. This visual miracle did not only amaze fans, but also caused the beauty industry to re-examine the question: What kind of products are best suited for a fast-paced, efficient world?
Rokael Elizabeth revealed that Beyonce’s makeup artists secret weapon was One/Size by Patrick Starr waterproof setting spray. This spray keeps makeup intact even in the rain and fights shine up to 16 hours, without leaving skin sticky. Data shows that waterproof beauty products will increase by 28% by 2023. Meanwhile, consumer searches for “long lasting makeup” will increase by 43%. Is One/Size’s success a sign that the future of beauty is multi-functionality?
This spray contains witch hazel and green tea extract, which not only absorb excess oils, but also reduces the visibility of pores while nourishing the skin. Journal of Dermatology states that beauty products with antioxidants can improve skin health. Is One/Size a leader in the beauty revolution? From simple “surface modification” into “internal caring”
Beyonce’s use of a setting spray to challenge the laws of nature was more than just applying makeup. She was also demonstrating that beauty is a powerful tool for taking control of your life.
“When beauty products change from “surface modification” into “internal caring”, it’s not just cosmetics anymore, but also the language that you use to communicate to the world. “
