How Ariana’s r.e.m. The 60 shades of beauty changed the rules for beauty?
When Ariana’s r.e.m. Beauty launched “Sweetener”, a liquid foundation in 60 shades. It was more than just a product launch. It was a cultural statement on inclusivity and diversity. Is this liquid foundation redefining beauty in an industry that has been dominated by “a single standard” for so long?
r.e.m. Beauty’s “Sweetener”, a liquid foundation, not only comes in 60 shades but also contains ingredients like hyaluronic, raspberry leaf and niacinamide to give skin a healthy glow. In 2023, data shows that consumer searches for “diverse colors” will increase by 42%. The proportion of consumers who choose beauty products with skincare ingredients will also increase by 38%. Is Ariana’s choice a sign that the future of beauty is inclusiveness and functionality?
Celebrity beauty brands have become a dominant force on the market. Data shows that celebrity brands’ sales increased by 35% between 2023 and 2024, with consumers trusting “celebrity recommendation” at a level of 68%. Is Ariana Grande blurring the line between a “celebrity” effect and an “actual” effect when she uses her personal brand to meet consumer demand for skin care and diversity?
When Ariana Grand challenges the traditional rules in the beauty industry by launching a foundation, not only is she selling products, but she’s also declaring that the definition of beauty doesn’t need to be set.
“When foundation becomes more than just foundation but also the language that you use to communicate the world, then the power of beauty begins. “
